David Brimson

Angestellt, GM - Brand Strategy & Marketing Communications, Toyota Motor Europe

Brussels, Belgien

Fähigkeiten und Kenntnisse

Business strategy & planning
brand strategy
Creating the brand promise & operational implement
Brand management
marketing planning
marketing management
marketing communications
creative strategy development & implementation
media planning & management
large scale experiential marketing
data base management & marketing
Internet marketing
PRM
CRM
product management
market development
retail network development
retail sales & marketing
retail after sales operations
retail people development
retail training curriculums
retail training delivery
customer experience strategy & implementation
culture & behaviour change management
customer experience measurement
Net Promotor Score application
Advocacy based marketing
advocacy based retail operations management
market research
PR & media strategies
premium brand building
mainstream brand building
New market development
Pan-European marketing
Russia market development
Canadian sales & marketing
greenfield operations development
new business establishment

Werdegang

Berufserfahrung von David Brimson

  • Bis heute 15 Jahre und 6 Monate, seit Jan. 2009

    GM - Brand Strategy & Marketing Communications

    Toyota Motor Europe

  • 3 Jahre, Jan. 2006 - Dez. 2008

    General Manager - Lexus Europe

    Toyota Motor Europe

    Sales & marketing strategy (one, 3 year & long term), business development, budgeting, national sales & marketing programmes / implementation, brand planning & management, product strategy, experiential & 1-2-1 marketing, database marketing, retail operations standards, retail facility design, retail culture, behaviour & processes, training standards / operations, After Sales operations, Customer Experience strategy (advocacy), operating standards & measurement

  • 2 Jahre und 1 Monat, Dez. 2003 - Dez. 2005

    Head of Marketing & PR

    Toyota Canada Inc

    Responsible for national marketing & PR for Toyota and Lexus brands in Canada

Ausbildung von David Brimson

  • 3 Jahre und 10 Monate, Sep. 1982 - Juni 1986

    Business

    Univ of Huddersfield UK

    Marketing

Sprachen

  • Englisch

    -

Interessen

Brand creation
brand building
business change management
customer experience management
retail operations development
people development
retail culture
behaviour & process development
increasing marketing efficiency
advocacy based marketing strategies & implementation
data driven sales & marketing
CRM & PRM

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