Mira Naumann

Digitales Marketing für kleine und mittelständische Unternehmen • Digitale Beratung & Strategie • Konzept & Design • Online Marketing • Social Media Marketing • WebDesign

Courses: • Online Media • E-Commerce • Brand Management & Integrated Communication

• developed online marketing strategy including content marketing, social media marketing, newsletter marketing, SEA, SEO and cooperation with brands • built Sport Conrad’s retail events program including: evolved strategy, planning, management, budgeting and execution • built the Sport Conrad Blog • created branded content with partners • planned and lead 360° projects • managed Sport Conrad’s ambassador program including individual relationships with ambassadors and athletes

• launched and set strategy for Sport Conrad on Facebook & Instagram • executed social advertising campaigns • managed social platform relationships • founded customer service in the social media channel and managed dedicated staff in partnership with customer service executives • coordinated SEA campaigns

• CPC marketing campaign management and optimization • Social Media • Athlete Management • Project Management • SEO • Content Management

• CMS • Social Media • Social Media ad campaign management and optimization • Supervise media planning and buying • Manage website and CMS

• Email Marketing: creation, targeting, segmentation, monitoring • Customer Analysis • Market Research

• Social Media • CRM • Account analysis • Campaign monitoring and reporting • Wireframing (Axure Pro) • Customer support

• New client identification and generation • Benchmarking & market research to • Reporting to Country Manager for South Germany • Forecasting • Partner with Design, Merchandise & Marketing in order to bring products to market

• Supervising the Opinion Leader Program • Creation and distribution of press releases • Social Media • Working with external agencies & media

Betriebswirtschaftslehre, Medienprduktion